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Australian Bookkeepers Association is pleased present a sales series of webinars!
Join ABA guest presenter James McNamara from Impact Factory, as he inspires and educates bookkeepers to become the best in sales they can be. James has a detailed working knowledge of leadership and communication skills which will influence people to follow your lead willingly. Whether it’s leading a team, selling a product or service, or managing difficult behaviour, James will provide unique and practical insights into how to improve your results.
This is a six-part webinar series. The series covers the following topics.
Webinar One
Webinar Topic: Promoting yourself at networking events - Learn how to make these events work for your business
CPE Value: 1 hour
What you will learn:
• How to create a 60-second introduction to present to the network group
• How to create a 10-second introduction for one-on-one conversations
• How to secure appointments from the networking event
• How to have people introduce you to others at the networking event
This is a recorded webinar
Webinar Two
Webinar Topic: Producing a simple flyer- Often small business owners shoot themselves in the foot with homemade brochures. Homemade is fine, if you stick to the direct response formula.
CPE Value: 1 hour
What you will learn:
• Why a brochure supports your selling efforts – it is NOT the only thing you do
• How to put yourself in the buyer's shoes
• How to write a killer headline (7 formulas)
• Templates for the introductory paragraph
• How to write compelling bullet points
This is a recorded webinar
Webinar Three
Webinar Topic: Understanding the patterns of people - Learn how understanding personalities is a powerful yet underrated sales conversion tool.
CPE Value: 1 hour
What you will learn:
• Learn how to pick a persons personality style and how to best influence them
• Capitalisng on your strenghts and minimize your limitations to be more influential
• Manage difficult behaviour more easily, more effectivley and more permanently
• Be seen as a great communicator who understands people
This is a recorded webinar
Webinar Four
Webinar Topic: Leading client meetings - Learn the purpose and techniques (including sample wording) of each stage of a sales meeting.
CPE Value: 1 hour
What you will learn:
• Arrival
• Opening a meeting
• Questioning to identify a need
• Testing for a solution
• Closing, or securing the next step
This is a recorded webinar
Webinar Five
Webinar Topic: How to write a winning proposal- For many business owners, proposals are nothing more than a glorified quote. Quotes simply focus the attention on the price. Learn how to write a winning proposal.
CPE Value: 1 hour
What you will learn:
• The anatomy of a winning proposal – section by section, heading by heading
• Why a proposal needs to be structured as an implementation plan
• Why you should get back to face-to-face to present your proposal
• How to inoculate against ‘just email me a price’
• What additional information to include in your proposal
This is a recorded webinar
Webinar Six
Webinar Topic: The 5 Step Profit Formula for Bookkeepers
CPE Value: 1 hour
What you will learn:
• A 5 Step Profit Formula for doubling the profits in your bookkeeping business
• How to use the 'Multiplier Effect' in your bookkeeping business
• Why small, manageable improvements are the best way for you to boost the profits in your bookkeeping business
• Practical strategies, hints and tips that you can lift and use straight away in your business
• Best of all, you'll learn lots of low-cost/zero-cost strategies to put more profit in your pocket
This is a recorded webinar
This webinar recorded package is priced at $330 ($55 per webinar).
· Arrival · Opening a meeting · Questioning to identify a need · Testing for a solution · Close or securing the next step
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· The anatomy of a winning proposal – section by section, heading by heading · Why a proposal needs to be structured as an implementation plan · Why you should get back face to face to present your proposal · How to inoculate against ‘just email me a price’ · What additional information to include in your proposal
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